![]() The client doesn’t necessarily know it but they hold an NFT which backs their unique certificate. NFTs are also expanding in physical goods and B2B activities for example in the luxury goods space where a number of top players have deployed or are deploying NFTs as a certificate for their products. All cards are officially licensed and around 200 clubs are present in the game. In short, NFTs are unique digital assets. The digital cards are NFTs, or non-fungible tokens. ![]() Good luck going mainstream if you need users to buy crypto first. Founded in 2018, Sorare is a global fantasy football (soccer) game, where players manage a virtual team with digital player cards, which they buy, sell, and trade. You don’t have to go to an exchange and connect your wallet. Now, you have examples of that in the NFT space already.Įxamples of that are Sorare for football cards for example, you can buy using Fiat on the platform and UX makes things easy for users. You know, do we actually know how it works? Most of us don’t, but we trust it. You know, it’s kind of the same thing with online payments. You need people who don’t understand what it is, but simply trust that the tech does what it says it does. Now, for NFT to go mainstream, you need non-crypto-native users. And if they know what it is, they can verify their ownership. When you look at collectibles, such as CryptoKitties or art, at this point, most of the buyers, if not all, are part of the crypto community. And, to achieve this adoption, they shouldn’t. “Look, in my opinion, they’re starting to break into the mainstream market, already, but the user does not necessarily know it. The first tweet ever recently sold for over $2 million, and a GIF sold for an outlandish $70 million.īut is this a fad that will fade once the richest buy the most prized possessions, or will the NFT market take hold for the everyday investor? To get a better look into the wild, wild west of this new market, Founding Partner of LeadBlock Partners Baptiste Cota sent us his thoughts on whether or not the tokens will break into the mainstream market. Some of the most famous people dominating the business news cycles have been investing in the newest object on the block, Non-Fungible Tokens (or NFT).
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